New energy engineering machinery development opportunity to seize the global market with the CIIE

The 6th China International Import Expo officially accepts professional visitor registration! The 6th China International Import Expo will be held from November 5th to 10th, 2023 at the National Convention and Exhibition Center (Shanghai). The Enterprise Business Exhibition continues to set up six exhibition areas for food and agricultural products, automobiles, technological equipment, consumer goods, medical devices and health care, and service trade. It will continue to optimize the division of special areas for the enterprise exhibition section, increase the invitation of professional visitors, plan professional activities throughout the year, and constantly enhance the sense of gain for exhibitors and buyers.


In April this year, President Xi Jinping and French President Macron jointly announced that France will be invited to be the guest of honor of the 7th CIIE in 2024, which shows China’s high attention to the preparation of a wonderful 7th CIIE. He said that he will strive to promote the high-quality development of the CIIE and look forward to all exhibitors returning with full load.

New energy engineering machinery develops rapidly

The CIIE not only provides a valuable opportunity for enterprises and professionals in the engineering machinery industry to showcase their products and services, but also allows them to learn about the latest industry trends and communicate with industry experts from around the world. We encourage enterprises and experts in the engineering machinery industry to actively participate in the CIIE, explore the industry development trends in depth, exchange and cooperate with domestic and foreign counterparts, and further improve their product technology level and market competitiveness.

China’s engineering machinery market is the largest engineering machinery producer and consumer in the world, with a market demand that is constantly growing. The market size has reached more than 600 billion yuan, and it is in a rapid development stage. Since the beginning of this year, the global trend of electrification of engineering machinery products has become increasingly prominent. Data show that from January to May, a total of 806 electric loaders were sold in the whole industry, a year-on-year increase of 102.5%. The research and development of electric products has realized the transformation of driving devices from engines to electric motors, making up for the shortcomings of domestic enterprises in engine manufacturing, and providing new opportunities for enterprises to expand overseas markets. Electric engineering machinery, batteries are essential. According to statistics, on the cost side, batteries account for 40% to 50% of the total cost of electric engineering machinery.

Su Zimeng, president of China Construction Machinery Industry Association, introduced that “compared with passenger cars, engineering machinery has a wide variety of types, a more harsh operating environment, a higher power requirement, and higher requirements for batteries.” For this reason, leading engineering machinery enterprises around the world have deeply laid out electrification equipment, self-developed technology while also cooperating deeply with “three-electric” enterprises.

For the engineering machinery industry, the CIIE is undoubtedly a valuable display window. This is not only because the CIIE is China’s largest import exhibition of goods and services, but also because it provides a platform for enterprises in the engineering machinery industry to communicate with international counterparts, obtain new market information and business opportunities.

Exhibiting enterprises in the engineering machinery industry will have the opportunity to showcase their latest products and technologies, improve their international influence through communication and cooperation, and also gain new opportunities in the global market. We look forward to more enterprises and professionals in the engineering machinery industry participating in the CIIE and sharing this feast of international exchange and cooperation.

In addition, the CIIE also provides a platform for learning and communication for professionals in the engineering machinery industry. Here they can learn about the latest developments in the global engineering machinery industry, master cutting-edge technologies, and seek new cooperation opportunities.

In order to better serve exhibitors and visitors in the engineering machinery industry, we will also hold various thematic seminars and industry docking activities during the CIIE to explore the development trends and challenges of the engineering machinery industry.

In general, the 7th China International Import Expo provides an excellent platform for enterprises and professionals in the engineering machinery industry. It allows them to showcase their strengths, learn from advanced concepts and technologies from around the world, and find new business opportunities. We look forward to meeting you at the CIIE and jointly promoting the development of the engineering machinery industry.

It is understood that during the fifth CIIE, a total of 98 on-site activities were held in various forms such as policy interpretation, docking signing, investment promotion, etc., helping the CIIE play its role as “four platforms” for international procurement, investment promotion, cultural exchange, and open cooperation. During the fifth CIIE, China International Import Expo Bureau and Bank of China continued to hold trade-investment matchmaking meetings. A total of 293 cooperation intentions were reached with an intended contract amount exceeding US$5.9 billion. A total of 94 new product launches were held with an online viewing volume of nearly 30 million.