Michelin showcased its wide range of automotive products at the 2023 Automechanika Shanghai, which opened on November 29. The company showcased innovative products and technologies across five key categories: electric vehicles, maintenance and repair, beauty and cleaning, travel safety, and comfortable driving.
Michelin has been focusing on the electric vehicle (EV) ecosystem, and the company showcased its EV-related products for the first time at the exhibition. The charging products were a highlight of the show. Michelin's four charging products, including the home charger, all-in-one charger, portable charger, and discharge rack, cover a variety of usage scenarios, such as home, portable, and outdoor, meeting the market demand for efficient and convenient charging solutions. The EV fireproof film is another highlight. It is an auxiliary protective material designed to cope with thermal runaway in EVs. It is made of a composite of specially treated engineering fibers and aerospace-grade high-performance heat-resistant materials, providing a safety shield for drivers and passengers. Michelin has been a pioneer in the EV market, having launched its electric vehicle tires in China in 2021. With the launch of EV-related products, Michelin will offer a more comprehensive and complete product line for EVs.
Comfortable driving is a key consumer demand, and Michelin is committed to meeting this need. In 2022, Michelin launched its first full-coverage floor mats, which feature an upper layer made of antibacterial materials and a lower layer made of unique TPO eco-friendly materials for added safety and durability. Michelin also offers a range of other products to enhance comfort, including memory foam lumbar supports, neck pillows, seat cushions, phone holders, and car vacuums.
In the maintenance and repair category, Michelin showcased a number of new products at the show, including window film, paint protection film, air filters, car-mounted smart essential oil systems, and high-performance aluminum alloy valve caps. These products help to protect vehicles from the inside out, improving both the driving experience and safety. It is worth noting that Michelin's transmission system product line is constantly expanding, now covering industrial belts, agricultural belts, and motorcycle belts.
The travel safety category showcased the full range of Michelin air pumps. Michelin air pumps have been selling well in the Chinese market for many years, and have been well-received by consumers for their wide product line and professional product development capabilities.
In the beauty and cleaning category, Michelin's line of automotive care products was further enriched this year, showcasing products such as air conditioning cleaning kits, dashboard waxes, rust removers, component cleaners, and multi-purpose foam cleaners.
Michelin started with tires, but it is not limited to tires. Michelin's automotive accessories business line has been developing products and solutions since its creation in 2000, and is sold to all over the world through industry-leading automotive parts chain stores and independent retail stores. In the future, Michelin automotive accessories will continue to accelerate its development in the Chinese market, expand its e-commerce and offline omni-channel distribution network, focus on the development of EV peripherals, and explore new product categories beyond automobiles, such as two-wheeled vehicles and lifestyle fashion.
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